CAST Lighting’s outstanding communication efforts have been acknowledged with receipt of the Constant Contact All-Star Award. The criteria for this achievement include:
- Communicate with customers for all four quarters of the year
- Update mailing lists often and obtain permission from all their subscribers to contact them
- Have high open and click-through rates, and low bounce rates
- Use reports to gain insights about their contact list and online marketing activities
- Make effective use of social media tools
CAST Lighting has been using this online marketing tool for the past ten years. It enables us to maintain appropriate ongoing communication with our distributors, manufacturer representatives, contractors, and homeowners.
CAST goes beyond the usual promotional intention of newsletters to share industry information and articles on the business, technology, and artistry of low voltage landscape lighting.
Newsletter recipients often comment that they highly appreciate the communication, and that it keeps them up-to-date regarding the latest in landscape lighting. CAST is also conscious of the flood of email communications and releases newsletters only when new information arises. Because of this, CAST newsletters are rarely reported as spam, and very few recipients unsubscribe from the publication.
Steve Parrott, Communication and Marketing Director of CAST Lighting, comments, “Constant Contact has been a valuable partner and enables us to feed valuable information to our subscribers in a professional and effective manner. The landscape lighting industry is hungry for knowledge and there are very few venues for professionals to gain access to useful information. For this reason, in addition to promoting our products, we strive to contribute to the landscape lighting knowledge base.”
We encourage all readers to subscribe to the CAST Lighting newsletter.